Packaging And Labeling Of Products - 1540 Words

Packaging and labeling of products have in the recent past become notably important especially in market due to the stiff competition as well as changing consumer taste and preferences. In Australia packaging and labelling is a core component of the modern lifestyle. Packaging is essential for numerous reasons for instance, protecting the products from any chemical, physical or microbiological infections. Additionally, packaging helps in advertising the product using the messages and information displayed on the package. Most of the consumers depend on the packaging of a product in order to make their purchase decision. A perfect package entails characteristics like, attractive, inexpensive light-weight, displays all the necessary information and it should be resistant to mechanical damages. Food packaging is the most sensitive area which requires proper packaging as well as labelling that meets all the above criteria. However, it is quite evident that most of the companies and outle ts dealing with sale of food stuffs in Australia have failed to meet these requirements. In the long run this level of negligence have resulted to consumers purchasing the wrong food stuffs and also making their purchasing decision more difficult as per their need and requirements. The primary objective of packaging and labelling is to helps the consumer understand the product’s ingredients since they have become more cautious about their health and feeding habits. Labelling is intended toShow MoreRelated A Study of Product Quality, Pricing, and Labeling Packaging 1951 Words   |  8 Pagesresponsible for the product they manufacture and distribute. This perspective will examine the ethical implications of product manufacturing concerning Product Quality, Pricing, and Labeling Packaging. In this paper, we will discuss each of these topics and show how each aspect of manufacturing has it’s own set of factors. 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